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Ride into Summer. Harley-Davidson® model’s now available with rates from  5.9% APR Representative

Your new Harley® just got a whole lot more accessible. Ride your own way this summer and choose your perfect new Harley..

Twist the throttle on new adventures and hit the roads for less this summer.

A whole range of new models are now available with rates from 5.9% APR Representative*, when purchased through a Harley-Davidson financing program. From the agile, radically high revving Sportster S to the dynamic all-day adventures of the Pan America - you can ride your own way with a 5.9% APR rate, available on 2025 sports and adventure touring models*.  

 Craving unadulterated riding experiences around town or breathtaking days in the saddle through winding country roads - whichever road is calling, our 7.9% APR rate is available on Cruiser and Touring models**. It’s time to stop dreaming and start riding. There’s no better time to visit our showroom to discover more. Get a personalised quote online or in-store today

TERMS & CONDITIONS 7.9% APR Terms and conditions - UK 1. The promoter of the Promotion is Harley-Davidson Europe Limited, 192B Park Drive, Milton Park, Oxfordshire OX14 4SD (“Harley-Davidson”). Version dated 13.06 2. The Promotion entitles each customer who during the Promotional Period purchases a new model Cruiser or Grand American Touring Harley-Davidson unregistered motorcycle, excluding CVO and Icons variants, Trike models, Softail Standard, Fat Bob and Sport Glide variants through a Harley-Davidson Finance (“HDF”) financing program to receive a financing rate of 7.9% (seven point nine percent) APR Representative and 10% minimum deposit required while stock lasts. 3. The Promotion is available to customers from 13 June 2025 until 30 September 2025 (the “Promotional Period”) and offered subject to credit acceptance though HDF (a trading style of Blackhorse Ltd) in the UK 4. This offer is subject to Credit acceptance which is subject to status and approval and is only available to UK residents over 18. Credit in the UK is provided by Harley Davidson Finance, a trading style of Blackhorse Ltd, St William House, Tresillian Terrace, Cardiff CF10 5BH. Blackhorse is authorised and regulated by the Finance Conduct Authority in the UK. Lending criteria and conditions apply (over 18s only). 5. Promotion available only at authorised Harley-Davidson dealerships in the United Kingdom. 6. Harley-Davidson reserves the right to amend the terms of the Promotion or to withdraw the Promotion at any time if circumstances beyond its control make this unavoidable, or to refuse redemption of the Promotion in the event of non-compliance with these terms and conditions. 7. With the exception of liability which cannot be excluded by law, Harley-Davidson and any other companies in its corporate group is not liable for, and customer releases Harley-Davidson and any other companies in its corporate group from, liabilities relating to any direct or indirect loss or damage which is suffered as a result of the Promotion.   8.The Promotion and the terms and conditions which apply to the Promotion will be governed by and construed in accordance with the law of England and Wales. 

KEY TERMS: Purchase a new unregistered Cruiser or Grand American Touring Harley-Davidson motorcycle excluding CVO and Icons variants, Softail Standard, Fat Bob and Sport Glide variants or Trike models through a H-D Financial Services program, receive a financing rate of 7.9% APR, 10% minimum deposit required. 

See full details and exclusions here: https://bit.ly/HDTermsConditionsCruiseandTourUK 


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